Sponsorship Negotiations: Buy Side & Sell Side

Sponsorships are an integral part of the event development process. On the sell-side major considerations include:

  • Do you wish to have sponsor?
  • Are you willing to allow them to speak?
  • What is your pricing plan?
  • Which benefits are you willing to allow?

Now lets flip the paradigm – you are the sponsor! Buy-side considerations may include:

  • What deal sweeteners to ask for?
  • If the sponsorship included a speaking opportunity – where on the agenda are you speaking?
  • Can you build your own panel or will the event organizer build you panel
  • How many guests may you have?
  • Will you receive the attendee list after the event?
  • What information will this list include?
  • What are the restrictions on list usage?

Interested in learning more?

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