Sponsorship Negotiations: Buy Side & Sell Side
Sponsorships are an integral part of the event development process. On the sell-side major considerations include:
- Do you wish to have sponsor?
- Are you willing to allow them to speak?
- What is your pricing plan?
- Which benefits are you willing to allow?
Now lets flip the paradigm – you are the sponsor! Buy-side considerations may include:
- What deal sweeteners to ask for?
- If the sponsorship included a speaking opportunity – where on the agenda are you speaking?
- Can you build your own panel or will the event organizer build you panel
- How many guests may you have?
- Will you receive the attendee list after the event?
- What information will this list include?
- What are the restrictions on list usage?